The part of the article is printed in its correct form below.
“The Hobbit story seems designed for twenty‐first century media because indeed it was. The US National Geographic Society has funded paleontology research for many years, always promoting and portraying it as notably useful—sometimes even before publication. The Society has underwritten some Hobbit research not related to the original publications in Nature, and its news on the Hobbit began appearing simultaneously with the Nature papers; television followed soon after. Nature accompanied the papers with its own press conferences, press kits, videos and news stories. [… ]
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